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Who are they?
Born between 1977 & 2000
Millennials make up 25% of the U.S Population
Millennials make up 21% of consumer discretionary purchases (which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations)
53% of Millennial Households already have children
About 1 in 4 millennials are parents today
Millennials believe parenthood is a partnership (64% dads, 50% moms) believe that they have equal responsibility of child care
Almost 50% of millennials would be more willing to make a purchase from a company if their purchase supports a cause
Brands that stand for more than their bottom line receive greater millennial brand love
37% of Millennials say the are willing to purchase a product or service to support a cause they believe in. Even if it means paying a bit more
46% of millennials reported having 200+ facebook friends compared to 19% of non-millennials
Millennials are 2.5x more likely to be a early adopter of technology than other generations
56% of millennials report they are usually either one of the very first to try new technology or are among the first group to try a new technology
Millennials are known as content creators and users. 46% of millennials post original photos or video online That they themselves have created
Useful is the new cool - Millennials value brands that enhance their lives(change wording this is trademarked) New tech must serve a purpose in ordered to be considered "cool"
80% of millennials want brands to entertain them 40% want to participate in co-creation of products and brands
70% feel a responsibility to share feedback to companies after a good or bad experience
79% of millennials would like to visit all 50 states and 75 % would like to travel abroad
Half of all millennials report taking four or more overnight trips a year compared to 75% of non-millennials
69% of millennials say they crave adventure
#Advertising #Lyft #Uber #Rideshare #passenger #data #millennials