Meet the Millennial Passenger

Who are they?

  • Born between 1977 & 2000

  • Millennials make up 25% of the U.S Population

  • Millennials make up 21% of consumer discretionary purchases (which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations)

  • 53% of Millennial Households already have children

  • About 1 in 4 millennials are parents today

  • Millennials believe parenthood is a partnership (64% dads, 50% moms) believe that they have equal responsibility of child care

  • Almost 50% of millennials would be more willing to make a purchase from a company if their purchase supports a cause

  • Brands that stand for more than their bottom line receive greater millennial brand love

  • 37% of Millennials say the are willing to purchase a product or service to support a cause they believe in. Even if it means paying a bit more

  • 46% of millennials reported having 2