
Who are they?
Born between 1977 & 2000
Millennials make up 25% of the U.S Population
Millennials make up 21% of consumer discretionary purchases (which is estimated to be over a trillion dollars in direct buying power and a huge influence on older generations)
53% of Millennial Households already have children
About 1 in 4 millennials are parents today
Millennials believe parenthood is a partnership (64% dads, 50% moms) believe that they have equal responsibility of child care
Almost 50% of millennials would be more willing to make a purchase from a company if their purchase supports a cause
Brands that stand for more than their bottom line receive greater millennial brand love
37% of Millennials say the are willing to purchase a product or service to support a cause they believe in. Even if it means paying a bit more
46% of millennials reported having 2