Benefits of Combining Ridesharing and Advertising Technology

December 14, 2019

 

While there are many companies which feature offers to pay you to put their ads on your car, Rush Hour Media is different. Combining the ridesharing industry, Uber and Lyft drivers, and digital advertising technology, Rush Hour Media is a full-service advertisement distribution firm; focused, and user-friendly, on both sides of the marketing spectrum. Our customizable advertising solutions are unmatched by our competitors, because we blend advertising, technology and human psychology, creating results for you! 

 

Rush Hour Media coordinates the ad placement process, by providing drivers with ad preference options, and advertisers with a wide variety of features geared towards getting the most effective results for their organization, now and in the future. 

Many people who have looked into offers for advertising on their cars discover they are usually scams, which involve upfront “membership” or “application” fees. Most boast that you will make lots of easy money, but that is not typically the case. On top of that, what they are advertising involves whole car or partial car wrapping; static, limited and therefore, not very effective. 

The advertising that is delivered through Rush Hour Media, on Uber and Lyft vehicles, are active digital window billboards; side window applications, which provide succinct, compelling business details, while limiting distractions. Advertising content can even be changed remotely, making this platform even more versatile. 

 

It has been scientifically proven that people are very “suggestible”; unconsciously making decisions based on influences in our environment. Visual tools and short information clips are absorbed by the human mind and drive our tendencies, even though we are unaware this is happening. In psychology, this is called “priming”. An example of this is when we have seen an advertisement numerous times for some product, whether on a TV ad or online. When we are in a location where that specific choice is offered, we are more likely to choose it, over other options. 

 

By placing advertising on Uber and Lyft vehicles, advertising locations are diverse. These ads are going into neighborhoods, shopping centers, and other unique locations, where they would, otherwise, never have the opportunity to be seen. The more a product, service or organization is seen, the broader the client/customer base, and those who are likely to respond to it. 

No one likes to be stuck in rush hour traffic, but there is a positive side for vehicle-based advertisers. We humans are drawn to look at our surroundings and are highly primed to take in important information about it; especially when we are in a situation where our progress is slowed or stopped. Having a simple, yet visually interesting Rush Hour Media ad placed right in front of hundreds of bored drivers, is a perfect product priming tool.

 

As of September 2019, the Wall Street Journal reported there were over half a million (525,000) Uber and Lyft drivers in California alone. While not all of those vehicles are on the roads every day, they are on the roads with regular frequency; and with numbers increasing, despite recent business oversight legislations, it’s a prime time for getting your advertising out there with Rush Hour Media. Additionally, spin-offs to the rideshare industry, such as food delivery services are gaining footing, Caviar is one and UberEATS is another that looks to expand quickly, according to “The Rideshare Guy”. 

By developing a new income source for Uber and Lyft drivers and combining it with unique, highly effective digital advertising, Rush Hour Media creates win-win situation. 

 

As an interesting side note, there may even be a residual benefit of reduced aggression in drivers. According to a behavior study conducted by researchers Abou-Zeid, Kaysi and Al-Naghi (2011) “aggressive driving is typically stimulated by impatience, frustration or anger”. However, in the journal “Social Cognitive and Affective Neuroscience” researchers, Dambacher, et al., (2015) determined in their study Reducing Proactive Aggression Through Non-invasive Brain Stimulation, “that non-invasive brain stimulation can significantly reduce aggression”. 

The benefits of utilizing Rush Hour Media, may therefore, have even greater implications than the obvious. 

 

 

Dambacher, F., Schuhmann, T., Lobbestael, J., Arntz, A., Brugman, S., & Sack, A. T. (2015). Reducing proactive aggression through non-invasive brain stimulation. Social cognitive and affective neuroscience, 10(10), 1303–1309. doi:10.1093/scan/nsv018 

Abou-Zeid, Maya & Kaysi, Isam & Al-Naghi, Hani. (2011). MEASURING AGGRESSIVE DRIVING BEHAVIOR USING A DRIVING SIMULATOR: AN EXPLORATORY STUDY.

 

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